Systems for Solos

Tenacity is your system for

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Tenacity dashboard: net income, effective hourly rate, pipeline value, new leads, the day planner, active projects, and recent files

Who it's for

Tenacity is for Solos.

Freelancers, consultants, coaches, and craftsmen. One-person businesses doing work for clients who pay at least a few hundred dollars a project... and often a lot more.

Writers, designers, developers, editors, marketers... anyone who sells a skill by the project.

The better you are at the work, the emptier the calendar gets.

You get hired to make a thing, whether that's copy, a design, a build, or a video. You make it, the client loves it, you get paid, and then you're staring at an empty calendar again.

That's the freelancer's trap. The better you are at the work, the less time you spend on the part that brings the next client in. So the end of every project becomes the start of a dry spell.

I've been a freelance copywriter since 2008, so this is the one I know in my bones. The talent was never the problem. The machine around the talent was.

Why Tenacity is built for you

The next client warms up while you finish this one. A lead magnet, a squeeze page, and a follow-up sequence run in the background, so somebody is always booking a call while you're heads-down on the work.
Yes to signed to paid in one motion. Answer a few questions and the proposal and its cover email get drafted. The client signs it inside Tenacity, and the first invoice goes out the moment they do. Retainer and multi-payment formats are built in, so the default pitch becomes ongoing income instead of a one-off.
You finally know what you earn per hour. Hours logged against each project, income tracked per client, and an effective hourly rate that shows you which clients are underpaying you and which ones to clone.

Marketing, strategy, operations, IT, finance... anyone who gets hired for their judgment.

Great in the room, a mess everywhere else.

Nobody hires a consultant off a price list. They hire you after a conversation, usually a couple of them, and the engagement is bigger and longer than a freelance project. Which means two things decide your year: how many of those conversations you get, and how professional you look between the first call and the signed agreement.

Most consultants are great in the room and a mess everywhere else. The proposal takes a week. The follow-up slips. The invoice goes out whenever you get around to it. And the client, who is paying you for rigor, notices.

I've done marketing consulting for small businesses myself, and the lesson was simple. The rigor in the room has to show up in the paperwork too.

Why Tenacity is built for you

You walk into the call already knowing them. The AI Client Finder surfaces companies likely to hire you, with the decision-maker's name and email, and a Deep Dive gives you the company background and recent news before the first conversation.
The proposal goes out the same day as the call. Built-in video calls with transcripts keep the scope you discussed on record. Answer a handful of questions and the proposal is drafted in a proven format (upfront, multi-payment, or retainer), then signed and invoiced from the same place.
You look like a firm and operate as one person. A branded booking page, proposals, agreements, a client portal, and invoices all come from the same system, and a structured onboarding gets expectations in writing before the work starts.

Furniture makers, woodworkers, metalworkers, custom builders... anyone who makes a physical thing to order.

Quoting, collecting, and updating pull you out of the shop.

A custom piece doesn't get paid for once. It gets a deposit, maybe a progress payment, and a final invoice when it's done. In between, there are weeks of work and a client who wants to know how it's coming along.

So the business side of a craft is mostly quoting, collecting, and updating. Three things that pull you out of the shop and into your inbox. And when the piece is finished and the client is thrilled, the testimonial and the photos that would bring the next commission usually never get collected.

I ran a woodworking side hustle myself. The sawdust was the easy part.

Why Tenacity is built for you

Deposit, progress, and final... scheduled, not chased. Multi-payment proposals are a built-in format. The client signs once, the first invoice goes out on signature, and the rest follow on schedule, with online payment built in.
The "how's my table coming?" email mostly stops. Progress photos go into a client portal where the client sees exactly what you choose to show, with comments on or off. They check in on their own time instead of yours.
Every finished piece brings the next one. A website with your work on it, a testimonial request at the end of every project, and a lead magnet that captures the people who found you but aren't ready to order yet. Plus a receipt scanner for the lumber bill, so tax time stops being a dread.

It's not for people trying to sell thousands of low-priced products, and it's not for companies with a payroll. Those are different businesses, and they need different machines.

If you're a Solo, you're in the right place.

See Your System in Action

How the systems come together.

What Tenacity does next

See Your Systems in Action

Who built it

Built by a seven-figure freelancer and the developer who made it real.

Tenacity is the system Henry ran his own one-person business on for seventeen years, built into software by Nick.

Henry Bingaman

Co-founder. Marketing, copy, and the Academy.

Henry has been a freelance copywriter since 2008. He started in the middle of the Great Recession, hit bottom a year in (there's a dollar bill on his desk marked "My last dollar," dated December 10, 2009), and dug out by building a system around the writing instead of trying to write better.

That system took him from $100,000 a year to a peak of $1.4 million in personal income as a one-person business. Over seventeen years his promotions have sold more than $400 million worth of products.

He has been all four kinds of Solo: freelancer, coach, consultant, and craftsman, with a woodworking side hustle to prove the last one. He has coached freelancers since 2020. Tenacity is that system, and the Academy inside it is where he teaches it.

Copywriter since 2008
$400M+ in products sold
$1.4M peak year, solo

Nick Watts

Co-founder. Built every tool inside Tenacity.

Nick has been a professional software developer, writing programs people actually use, since 2010. He's shipped products used by over 500,000 people.

He's Australian, he's Henry's business partner and friend, and he has freelanced as a developer himself, which is the second lived experience the tools were built on.

When Henry proposed Tenacity, the pitch amounted to working nights and weekends for more than three years against a copywriter's unreasonable demands. He said yes.

He built every tool inside Tenacity, including the AI Client Finder, keeps them running, and keeps building new ones.

Developer since 2010
Built every tool in Tenacity
Still building

See your systems in action.

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Pricing

Get Clients, Run Your Projects and Get Paid... All From One Login

Pick your plan below. Either one comes with a 30-day money-back guarantee, and you can switch plans any time.

Pro

$40.83/mo

billed at $490/year

You save $98 a year

Ramp up your business and stabilize your income

Choose Pro

What's included

250GB file storage
15,000 AI/email credits per month
Video chat with screen sharing and AI transcripts
Unlimited automated sequences
Zero fees on invoice payments
AI Client Finder
Personal website (with blog, testimonials, contact form, etc.)
Client portal
Project management
Email list (with segmentation tools)
Unlimited lead magnets
AI Lead Magnet Generator
Invoices and payments (cards, ACH, Bitcoin and 200+ cryptocurrencies)
Client appointment booking (in their own timezone)
AI Agreement Generator
AI Day Planner
AI Tax Assistant
Time tracker
Expense tracking
Testimonial collection

Best Value

Elite

$65.83/mo

billed at $790/year

You save $158 a year

Break through to new levels of earning potential with more email and product sales.

Choose Elite

Everything in Pro, plus:

500GB file storage (double Pro)
30,000 AI/email credits per month (double Pro)
Sell digital products, with upsell and order bumps built in
Zero fees on digital product payments
Personal onboarding

Secure checkout through Paddle
30-day money-back guarantee
Switch or pause plans any time

Try it for 30 days. If it doesn't earn its keep, you get your money back.

Tenacity is your system for

See your systems in action.

Tenacity is for Solos.

The better you are at the work, the emptier the calendar gets.

Great in the room, a mess everywhere else.

Your list and your follow-up ARE the business.

Quoting, collecting, and updating pull you out of the shop.

How the systems come together.

Built by a seven-figure freelancer and the developer who made it real.

Henry Bingaman

Nick Watts

See your systems in action.

Get Clients, Run Your Projects and Get Paid... All From One Login

Pro

Elite